http://www.frankwbaker.com/alcoho5.jpg location of advertisement
The purpose of this advertisemet is to get people to drink Jose Cuervo.
The intended audience is young people because the people in the advertisement are both young and free having a good time.
The message of the advertisement is "to pursue your daydreams" like in a sense that drinking Jose Cuervo is going to give you that extra power and confidence to go out and have fun with a man/woman of your dreams and have a great time.
I personally do not think that the advertisement is effective because we live in South Dakota so it's cold and not that many warm, sunny beaches in January. However, I could see how the advertisement may be effective in a place such as California when people hang out at the beach and want to have fun on weekends. I think this advertisement would be more effective in certain areas of the country than others.
